The long wait for Wizkid’s second album has
led to suggestions that the 23-year old
music star is starting to doubt his own
ability.
Wizkid came into the Nigerian music
industry when we didn’t have a wonder-kid, a
boy-wonder or a whiz-kid. Fast forward 4
years after, the industry has been flooded
with more talents that most cemetery
cannot boast of. Wizkid remains what most
budding Nigerian artiste want to be, he
remains a force to be reckoned with but if
care is not taken, it looks as if those days
may be numbered.
When Wizkid released his first single “Holla
At Your Boy” in 2010, it wasn’t a spectacular
song, let’s not forget that the song was a
sampled song by Se7en titled “Girls” we
forgot that quickly as Wiz proved he’s a
game changer when he released “Tease Me” ,
a freestyle turned single where he gave
props to several industry big boys like Eldee,
Banky W, Wande Coal e.t.c. Wizzy came
through on that track, I was one of his
biggest fan, then.
Fast forward months later, June 12, 2011,
Wizkid dropped a classic album, Super Star
was born. Wizkid became a superstar. Fast
forward 2012, Wizkid started to dismiss
everybody behind the superstar project.
Samklef, the man who produced most of the
hit songs on Wizkid, was also dismissed.
Samklef isn’t a great producer, but he was
able to get it right with Wizkid, they made
hits together, but Wizkid seems to find it
easy to sack people.
Wizkid also did some work with
Masterkraft, it looked like he could get it
right with him, Masterkraft was able to
create decent music with Wizkid on the EME
album, Sarz, also. But ever since his well
publicized feud with Banky W and the entire
EME backroom, the quality of the music
Wizkid made completely diminished to a
staggering all time low.
Wizkid threatened to leave the label, if not
for advice from a lawyer and probably
educated friends, Wizkid might have ended
up paying millions for walking out of his
contract with EME in 2013, fortunately he
stayed, but NWTS (Nothing was the same)
*inDrake’s voice*.
Wizkid started a “romance” with Disturbing
London, a London based management, no one
can really say how much Wizkid benefited
from that move.
Later on, Wizkid sacked Osagie, the
manager that was able to bake him, from the
“arrogant twat” that he was when he was
19-21 to the superstar he was from 21
hitherto, then employed Godwin Tom. At this
point it was obvious to the world that EME
had lost control over their “money machine”,
he went on to form a record label, named
Star Boy Entertainment.
Wizkid, real name Ayo Balogun Ibrahim
moved quickly to sign 3 in house producers,
Legendury Beatz (2 brothers) and Maleek
Berry, this move highlighted his struggle with
top notch music production-to his “style”.
Luckily Wizkid made a hit song with each of
the producers, Caro with Maleek Berry, The
Matter with Maleek Berry, aside those songs
Wizkid started making sub-standard music.
His die-hard fans won’t tell him the truth
though, but “Talk” had to be the worse song
Wizkid has ever made in his very successful
music career, produced by Legendury Beatz,
lets not forget Love You, a song many of his
fans forgot Wizkid ever made.
The quality of Wizkid’s singles continued to
go down, his lyrics, recycled, there were
calls from some angle that it is time for him
to start buying music. It looked like Wizkid
had noticed his production quality had
dwindled then he quickly worked with Del B
on On Top Your Matter, and Dr Frabz on two
songs, Bombay and One Question.
It’s obvious now that Wizkid can see there’s
a problem somewhere, but pride won’t let
him. The solution might be simple – which is
easy to guess. Wizkid needs to allow Banky
W, who is a very intelligent and humble man,
take charge of his career again. There is
competition now, hit songs come out every
day, this year alone we have had banging hit
songs, in the past year we have had several
superstars, it is easier than ever to forget a
song someone has released if it refused to
stick.
It might be time for him to start buying
songs since the producers he signed have
refused to get it right with him.
Wizkid released two songs this morning, Joy
and Bombay, it doesn’t look like Wizkid is
back. Does Banky W and EME have an idea
Wizkid has released around 7 singles off his
forthcoming album?
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